WHAT IS MY COM FOR IMPACT?
Even great ideas are worthless if no one hears about them. This is nothing new... Yet, how many innovative projects and impact enterprises fail to make the cut each year because they haven’t made themselves known or due to a lack of human and/or financial resources? This observation is the driving force behind My Com For Impact.
My Com For Impact is a national competition organised in Luxembourg by BGL BNP Paribas and Mikado.
The purpose of the programme is to define and implement a set of priority communications actions to enhance the visibility, growth and impact of actors in the social solidarity economy. These are structures with a positive impact that market an innovative product or service and thus strive to promote and recognise new sustainable uses.
My Com For Impact offers candidates the chance to win a bespoke prize: the winner of the competition will be awarded a grant suited to their specific marketing and communications requirements to enable them to scale up!
My Com For Impact is part of BGL BNP Paribas’ Act for Impact programme, which is especially designed for impact entrepreneurs.
Act for Impact is supporting our social enterprises clients with banking and non-banking solutions for a greater positive impact on society and the environment.
My Com For Impact therefore builds on the support already provided by BGL BNP Paribas to Luxembourg actors in the positive impact economy.
WHO IS MY COM FOR IMPACT AIMED AT?
MY COM FOR IMPACT: WHY SHOULD YOU ENTER?
Like for any business leader, impact entrepreneurs who want to speed up the pace of growth must build awareness of their offering. This is essential, but complex to achieve, often due to a lack of time, human or financial resources, or marketing and communications skills.
To help you succeed, BGL BNP Paribas and Mikado are launching My Com For Impact.
My Com For Impact is different because it offers a bespoke prize: the winner of the competition will receive individual coaching from the bank and from Mikado, which will provide services tailored to their specific communications requirements.
If you’re struggling to make yourself known, you’ve come to the right place!
MY COM FOR IMPACT: WHAT DO YOU WIN?
The winner of the competition will receive individual coaching from the bank and from the advertising agency, Mikado, which will provide services tailored to their specific communications requirements.
The grant includes:
• Services worth €60,000 (incl. tax) in the form of communications actions aimed at increasing or expanding your visibility with a market or target audience, building or anchoring the reputation or image of your brand, or strengthening your existing communications systems by addressing, if necessary, the following areas:
• Access to distribution channels for even more visibility
• Access to the expertise of BGL BNP Paribas’ Act for Impact teams trained in the specific characteristics of social enterprises and also their impact measurement tool
• Introduction to the BGL BNP Paribas network and partners
• Support through the 1MillionHours2Help initiative
MY COM FOR IMPACT: A STEP-BY-STEP GUIDE
Impact entrepreneurship specialists as well as BGL BNP Paribas and Mikado experts will select and award the prize to the winner of My Com For Impact according to the following schedule.
The prize-winner will be announced on 19 March 2024!
MY COM FOR IMPACT