Help2Help, solidarity without borders

The Help2Help programme supports charities for which employees of the BNP Paribas Group in Luxembourg volunteer.

Help2Help (initially called “Coup de Pouce”) was founded in 2003 by the BNP Paribas Foundation and has now been rolled out to around 30 of the countries where the Group has a presence. 

Launched in Luxembourg in 2010, the Help2Help programme backs public interest projects supported by BNP Paribas Luxembourg staff who volunteer for charities.

In 2026, Help2Help provided EUR 32.500 in support of 6 charitable projects

This year, the Coup de Cœur Award was presented to the to Abram, a non-profit organisation based in Luxembourg that works in close collaboration with several Brazilian and European associations and NGOs. 

The funded project involves the construction of an eco-friendly toilet block made from adobe and local materials, designed to sustainably increase the capacity of the “Recanto dos Pássaros” community centre – a space for sharing and interaction where social, cultural, and educational activities are organised for the local population.